Briefing
Develop a complete POS material for UHD 4K Samsung TVs in the year of 2018 with the theme “World Cup”.
About the Campaign
Every FIFA World Cup is a great and obvious reason for TV Sales. In 2018, Samsung invited the Brazilian coach Tite to be the poster boy of the campaign. The challenge was to design all the POS materials for the main retailers in Brazil.
Backdrops, Posters, Brochures, Displays, Cube Display, Tag Product, and demo videos were made. They caught the attention of consumers at the POS and increased product sales throughout the period of the FIFA World Cup.
