Briefing
Develop an online campaign to Keighley Cougars about sustainability based on the theme defined by the club. Keighley Cougars is a Rugby team based in Yorkshire, UK, and in 2022 won the Betfred League 1.
About "There is no Planet B"
In 2022, the Keighley Cougars decided to plant a tree for every shirt sold to implement the culture of sustainability in British Rugby. To do this, Cougars directors set the theme “There is no Planet B” with the campaign logo on Cougars shirts.
We decided to put a counter on the campaign page on the Keighley Cougars website which allows people and companies to check how many trees the club has planted based on the number of shirts sold.
This online campaign combined with some actions by the Cougars directors resulted in the sale of almost all 2022 shirt stock.
