Briefing
Develop the Keighley Cougars Visual Identity 2022, based on the visual concept of the 2022 Home and Away kits.
About the Keighley Cougars 2022
Keighley Cougars is a rugby team based in Keighley, West Yorkshire, UK. In 2022, the club's owners launched a sustainability initiative: for every home and away jersey sold, a tree would be planted. This initiative inspired the visual concept for the team's 2022 kits, which were designed around the themes of nature and tree leaves.
Once the visual concept was established, we developed a Key Visual to promote the launch of the new jerseys. This included mockups and imagery featuring the team captain, Jack Miller. From this Key Visual, we created a variety of materials to support Keighley Cougars' communications throughout the 2022 season.
This visual identity became a memorable part of a historic campaign: the Keighley Cougars completed the League One season undefeated, winning the title with 20 victories.
Once the visual concept was established, we developed a Key Visual to promote the launch of the new jerseys. This included mockups and imagery featuring the team captain, Jack Miller. From this Key Visual, we created a variety of materials to support Keighley Cougars' communications throughout the 2022 season.
This visual identity became a memorable part of a historic campaign: the Keighley Cougars completed the League One season undefeated, winning the title with 20 victories.
