Briefing
Develop the Keighley Cougars Visual Identity 2022 based on the visual concept of the Home and Away Kits of 2022.
About the Keighley Cougars 2022
Keighley Cougars is a team located in Keighley, West Yorkshire, UK. In 2022, the owners decided to plant a tree for every game shirt sold (Home and Away) to implement the culture os sustainability in British Rugby. So, the visual concept of the 2022 Keighley Cougars jerseys was designed by Vagner Hernandez and based on leaves from a tree and nature.
After defining that visual concept, we created a Key Visual for release of the shirts. We used some mockups and the image of the team captain Jack Miller. From this KV it was possible to create new materials for the Keighley Cougars communication in 2022. This visual identity will be unforgettable as part of the historic League One campaign: the Keighley Cougars won the title undefeated with 20 wins.
